Ecommerce SEO Case Study: +65% Organic Growth After a Safe Migration

Services Used

The Challenge

A leading ecommerce retailer in the fishing and hunting niche in Ukraine needed to migrate its website to a new domain. With over one million pages and strong existing rankings, the risk of losing organic traffic was significant.

Migrating more than a million pages
Mapping accurate redirects to prevent traffic loss
Preserving current high rankings for valuable keywords
Avoiding negative impact on revenue

Solution

We built a strategy focused on SEO-safe migration and sustainable growth.

Technical preparation

Full website audit, backup, and issue fixes before migration to ensure stable performance.

Smart redirect mapping

Creating precise redirects for every URL to preserve rankings and traffic flow.

Content & structure optimization

Refining key categories, product pages, and internal linking to strengthen topical authority.

Continuous monitoring

Tracking indexation, clicks, and positions weekly to react fast and sustain growth.

Results

Within 12 months, the project not only recovered but also achieved strong, measurable growth. This case demonstrates that even large-scale migrations can drive long-term SEO gains when executed properly.

+65% organic traffic growth

Traffic increased from 91.7K to 152.3K monthly organic visits.
100% traffic recovery in 2 months

The site regained its pre-migration traffic level faster than expected.
+69% increase in top 3 keywords

The site ranked in the top 3 for 898 keywords before migration, and 1,523 after migration.

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