Ecommerce Launch Case Study: 22K Organic Users & 600+ Monthly Orders

Services Used

The Challenge

The client was launching a brand-new ecommerce store targeting multiple European markets. There was no existing authority, no rankings, and no historical traffic.

Building scalable SEO architecture for six language versions
Structuring thousands of products (bulbs, seeds, plants) across categories
Competing with established European gardening retailers
Avoiding multilingual SEO issues (duplicate content, hreflang conflicts)
Growing authority from a completely new domain

The Solution

We approached the project with a long-term international SEO launch strategy.

SEO-first website architecture

Our team designed a scalable website architecture before launch. We created an optimal category hierarchy, internal linking logic, and metadata templates.

Competitor and market analysis

We analyze the leading European gardening ecommerce websites to identify structural gaps, keyword opportunities, and positioning strategies.

Multilingual SEO implementation

We set up six language versions of the website (EN as primary), implemented a proper hreflang framework, and optimized localization for search intent, not just translation.

Authority and growth strategy

We launched consistent link building campaigns, expanded keyword clusters over time, conducted recurring audits, and optimized seasonal demand pages.

Results

From a zero-traffic domain, the store evolved into a strong organic competitor in gardening ecommerce across Germany, Romania, Spain, Italy, and other European markets.

0 → 22,000 monthly organic users

Organic traffic grew from launch to roughly 22,000 monthly users.
4,340 top-10 keyword rankings

Website pages started ranking in the top 10 for relevant keywords.
~600–620 monthly organic orders

Organic traffic translated into steady monthly sales (tracked via Google Analytics).

Ecommerce Garden Plants Launch Case Study Result

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