August 2021: The Beginning of Cooperation
| Domain Age | 8 years |
| Niche / Market | Cryptocurrency Exchange |
| GEO | EN, DE, ES |
| Target Languages | English, German, Spanish |
| Monthly Organic Traffic (Before) | 89,340 users |
| Referring Domains | 35,134 |
| Website Size | 1M+ pages |
In August 2021, an established crypto exchange reached out to us to scale its organic visibility and unlock new growth potential. The platform already had strong brand awareness and thousands of referring domains but struggled to turn that authority into stable, long-term traffic.
Our collaboration focused on building an SEO foundation, improving multilingual structure, and amplifying organic traffic across English, German, and Spanish versions.
Initial Situation & Main Issues
At the start, the website’s performance was limited by several structural, technical, and content issues.
Technical SEO
- Duplicate content across language versions (e.g., English text appearing on German pages)
- Missing or incomplete canonical tags and breadcrumb markup
- Inconsistent sitemap updates for the blog section
- Page speed and CWV issues, especially for LCP and CLS metrics
- Multiple 404 and redirect chains are reducing crawl efficiency
Content Challenges
- Only around 60 optimized pages in the English version
- German and Spanish sections reused English content with minimal localization
- Weak linking between informational and commercial content
- Blog content does not properly support money pages
- Lack of semantic optimization and topic clustering
Link Profile
- Strong backlink base for the English version (32.6K domains)
- Very limited referring domains for German (22) and Spanish (29)
- Uneven domain authority distribution is hurting local rankings
Despite the impressive volume of pages, many weren’t indexed or properly optimized, meaning the site wasn’t realizing its true traffic potential.
Project Challenges
The crypto exchange industry is one of the most competitive and volatile online niches. Competing against global players required not only flawless technical SEO but also precise localization and continuous link building.
Main challenges included:
- Managing over one million pages while maintaining crawl stability
- Balancing multi-language SEO within one CMS
- Limited developer availability during site redesign
- Achieving visible growth despite a constrained link budget
- Overcoming duplicate issues in auto-translated content
Our goal was ambitious yet clear — to recover and multiply organic traffic by 6× within 9 months using only white-hat SEO methods.
Strategy Development
We built a three-phase SEO roadmap focused on long-term scalability and measurable results.
Preparatory Stage
The process began with a full technical and semantic audit to map all problem areas and prioritize fixes by impact. We analyzed competitors and keyword gaps across three GEOs, evaluated the link profile to identify missing regions, and developed a localized link-building strategy supported by multilingual content guidelines and a consistent tone of voice.
Implementation Stage
Once the groundwork was complete, we executed core improvements: fixed breadcrumb markup, sitemap errors, and metadata generation; removed duplicate tag pages and non-indexable URLs; and improved Core Web Vitals (LCP, FID, CLS) through JavaScript and image optimization.
We published over 60 optimized commercial pages and 28 blog posts each month, localizing content for search intent in every GEO and launching multilingual outreach that earned 12–17 backlinks per language monthly.
Calibration Stage
After the main updates were implemented, we shifted to fine-tuning and performance tracking — weekly rank monitoring and indexation control via GSC and Ahrefs, ongoing donor quality and link velocity analysis, and regular adjustments to internal linking, anchors, and content performance.
Work on the Project
Our main focus was to build a strong, scalable SEO framework that could deliver consistent growth across all regions. The work combined in-depth technical improvements, expert-level content creation, and strategic link acquisition — all aligned toward one goal: sustainable visibility and traffic expansion for the crypto exchange.
Technical Optimization
We focused on eliminating structural inefficiencies and improving the site’s indexing speed. Breadcrumbs were fixed, and consistent markup was created across all pages, while sitemap updates for new blog posts were automated to accelerate crawling.
Over 300 broken internal links and outdated redirects were removed, and external links were blocked from indexing to preserve link equity. We also optimized server response time, converted images to WebP format, and increased the overall PageSpeed Insights score to match top-performing competitors.
Content Creation & Optimization
Because crypto content requires niche expertise, we built a dedicated editorial process with trained writers experienced in blockchain topics. All German and Spanish pages were fully localized, not just translated, ensuring cultural and linguistic accuracy.
We integrated LSI keywords and semantic structures to boost topical relevance and refined content hierarchy to align with user intent—from informational to transactional queries. Additionally, long-form blog posts were developed to attract new traffic while strategically linking to key commercial pages to strengthen their visibility.
Internal Linking
We created a manual linking system that connected high-traffic blog posts with commercial URLs, redistributing link equity and helping new pages rank faster.
Link Building Process
The link building phase combined regional outreach and manual placements:
- Acquired 12–17 outreach backlinks per language per month
- Added 40+ contextual manual links monthly to strengthen key pages
- Prioritized domains with high trust, relevant GEO traffic, and natural profiles
- Ensured all links were placed contextually within relevant content
Together, these actions formed a comprehensive, data-driven workflow that addressed both short-term visibility and long-term scalability. Each improvement — from content refinement to technical optimization and link growth — contributed to a stronger, faster, and more authoritative domain. This unified strategy became the foundation for sustained ranking gains across every target market.
Results
Within nine months, the results exceeded expectations and created a solid foundation for future growth. Total organic traffic increased from 89,340 to 543,082, marking a +509% improvement. Keywords in the Top 10 (English version) grew from 7.1% to 40%, a +460% increase. Average CTR rose from 2.3% to 5.9%, improving by +157%.
Key achievements included a full traffic recovery in less than two months, doubling the number of indexed pages in Google, and improving average ranking positions across all language versions.
Click-through rates doubled, user engagement metrics strengthened, and a diversified, high-quality backlink profile was built across three regions, ensuring lasting visibility and authority growth.
Regional Growth Highlights
- USA: +487% growth
- Germany: +435% growth
- Spain: +392% growth
- UK: +410% growth
- India: +480% growth
Thanks to the work done, we managed to collect additional English-speaking traffic not only in the US, but also in other English-speaking regions.
Also, we have results in Germany and Spain:
The results for individual target countries are presented below:
USA
Before
After
United Kingdom
Before
After
India
Before
After
Canada
Before
After
Australia
Before
After
Germany
Before
After
Spain
Before
After
This collaboration demonstrates how structured SEO and strong client-agency synergy can transform a technically complex crypto platform into a high-performing, globally visible brand.
By aligning technical precision, multilingual content production, and strategic link building, the project achieved sustainable long-term growth — even in one of the toughest niches online.
If you’re looking to boost your crypto project’s visibility in Google search, attract high-value traffic, and build lasting organic growth — let’s talk. Our team knows how to turn complex crypto websites into scalable, search-optimized ecosystems.
Contact us today to learn how SeoProfy can help your crypto exchange achieve the same kind of 6× organic growth.
